What if we could use our creativity for good?

Good Eye is an idea. An idea that shamelessly idealistic creativity is key to building a kinder, fairer and greener future for us all. We are slowly and intentionally building a community that brings together all who believe in the power of creativity, with a platform to use those powers for good.Our first event has been and gone, but we are already planning our next one. Sign up to our newsletter to be kept in the loop!And while you're here, why not browse or donate to our Good Eyedeas Library?

We believe that

SHAMELESSLY IDEALISTIC CREATIVITY

is a key ingredient to building a better world.
We bounce around ideas that could make a real difference.

SHAMELESSLY IDEALISTIC CREATIVITY

Creativity that dares to highlight the good in the world, while not ignoring the bad
Creativity that celebrates beauty, builds bridges and connects us to our shared humanity
Creativity that embraces a little naivety, and carries within it the seeds of hope

OUR MISSION

Allow creatives the space to create things they truly believe in, with others who believe it too.
Encourage creatives to bring Shamelessly Idealistic Creativity into their professional practice.
Generate more hope for the community, people and planet.

WE ARE FOR THE

Whether you're a creator, designer, copywriter, creative, producer, project manager, filmmaker, artist, musician, writer, or none of the above! If you have a creative mind and feel a burning need to put it to positive use, we are for you.

EVENTS

GOOD EYEDEAS SESSIONS

Coming up:
TUESDAY 3 MARCH, 6.30PM

What if we could imagine a better future... and show it?

The stories we tell in film, TV and popular culture have always played a part in not only predicting, but shaping what's next.Are our current crop of stories falling short at a time when we need them the most? And how might we use our creativity to picture a future that's achievable and desirable – neither a dystopia or utopia, but a thrutopia?We’ll hear from Lucy Stone, founder of Climate Spring, the global organisation transforming how the climate crisis is represented in film, television, and popular culture, on the importance of storytelling if we are to bring about a future that we want.We'll then delve deeper into the topic in groups, before putting our heads together for a fun creative challenge. Those who want to continue the conversation can enjoy the space – and the bar – until 9.30pm.We are now being hosted at the wonderful Treo House, a beautiful space only a 3 minute walk from Oval tube station, which itself is only 10 minutes from London Waterloo. Treo is a Sustainability Collective, existing for the people giving their time and energy to addressing our environmental and social challenges.

GET INVOLVED

GOOD EYEDEAS LIBRARY

Ever had an idea that felt like it could do some good, but it stayed in your head or got lost in your notes app?The Good Eyedeas Library is a place to donate those ideas, and to browse and borrow ideas from others.What might begin as a bit of fun is actually the start of something bigger: a shared platform where creativity for good can take root.

Keep in touch

Sign up to our mailing list to be informed about upcoming events, how you can get involved, as well as a dose of inspiration and hope, right to your inbox.

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Good Eye Privacy Policy
Effective date: 1 July 2025IntroductionAt Good Eye, we care about your privacy and want you to feel confident about how your information is handled. This policy explains what we collect, why we collect it, how we use it, and how you can access or delete your data at any time.What we collectEmail address
We collect your email address when you sign up to hear from us.Submitted ideas
If you donate an idea to our Good Eyedeas Library, the idea is stored in our database and may be displayed publicly on our website and social media for others to view.We do not collect cookies or analytics data beyond what Carrd or our email provider collects automatically for basic functionality.How we use your dataEmails
We use your email address to:
• Send updates about Good Eye
• Share relevant news, content, and upcoming eventsWe will never sell your data or share it with third parties for marketing.Ideas Bank submissions
Ideas you submit may be visible to other users.
You retain full ownership of your idea, but by submitting it you acknowledge that others may read, share or be inspired by it. Good Eye does not claim rights over your idea, and you submit it with the understanding that others may use it freely.How we store your dataYour email information is securely stored via Brevo, our GDPR-compliant email marketing platform.
Ideas submitted through the Ideas Bank are stored securely in our Replit-hosted database.We take reasonable steps to keep all data safe and prevent unauthorised access.Your rightsUnder UK GDPR, you have the right to:
• Unsubscribe at any time using the link in our emails
• Request access to the personal data we hold about you
• Request correction or deletion of your personal data
• Withdraw consent for us to use your dataTo exercise your rights, contact: [email protected]
To request deletion of an idea you submitted, contact: [email protected]We will respond to all requests within 30 days.Changes to this policyWe may update this Privacy Policy from time to time. When we do, the latest version will always be available on our website.

Good Eye Terms & Conditions
Effective date: 8 July 20251. IntroductionThese Terms & Conditions explain the rules for using the Good Eye website and the Ideas Bank. By accessing or using our site, you agree to these terms.2. Use of the websiteYou agree not to use the site for unlawful, harmful or abusive activity. You must not attempt to interfere with the site’s security or functionality.We may update or change any part of the website at any time.3. Good Eyedeas Library submissionsWhen you submit an idea to Good Eye:• You confirm that the idea is your own original creation.
• You retain full ownership of your idea.
• You understand that your idea may be displayed publicly on our website and social media.
• You knowingly allow others to view, share, or be inspired by your idea.
• You understand that Good Eye is not responsible for how others may use or interpret your idea.Good Eye does not claim copyright or intellectual property rights over your idea.We reserve the right to remove any submission that is inappropriate, harmful, misleading or in breach of these terms.4. Prohibited contentPlease do not submit:• Illegal, hateful, discriminatory or harassing content
• Personal information about someone else
• Copyrighted material you do not own
• Spam, advertisements or promotional materialWe may remove such content without notice.5. Availability and changesThe Ideas Bank is offered as a free, experimental feature. We may modify, suspend or discontinue it at any time without notice.We cannot guarantee uninterrupted access to the site, although we make reasonable efforts to keep it running smoothly.6. LiabilityGood Eye is not responsible for:• How other users may use or reuse your submitted idea
• Loss or damage resulting from the use of the website
• Content submitted by users
• Temporary outages or technical issuesYour use of the site is at your own discretion and risk.7. Links to other websitesOur site may link to external sites we do not control. We are not responsible for the content or privacy practices of those sites.8. Changes to these termsWe may update these Terms & Conditions occasionally. The most recent version will always be available on our website.9. ContactIf you have questions about these terms, email us at [email protected]